With more than 90 billion online searches every month and social media sites that rival populations of large countries, it would seem that there is unlimited opportunity to reach your target audience. However, with nearly a million websites competing for the attention of the same web visitors, it is not easy to make your site seen or your message heard. For your website to be effective, it is vital that it rank high in organic search, leverage social media and pay per click advertising, and to make sure your website converts visitors into leads and sales.
Search engine optimization is a method of getting your website to rank higher in organic search in engines such as Google, Yahoo, or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online.